Founded in 2010, Sogurt was Singapore’s first fully self-serve froyo store, birthed out of founder Lee Liping’s passion for business and love for all things froyo. The first Sogurt outlet opened its doors along a row of shophouses in Bukit Timah in March 2010.
The next six years proved to be rewarding and challenging, with the brand’s gradual scaling back from 15 brick-and-mortar stores, eventually culminating in a restructuring to focus on one flagship concept, "KARA Cafe & Dessert Bar" by Sogurt in 2017.
Simultaneously, Sogurt introduced a new product line of halal-certified Probiotic Froyo Ice-Cream. In 2021, the ‘Sogurt 2.0’ campaign was launched, boasting a refreshed brand outlook aimed at catapulting froyo into the future of e-commerce, as well as health & wellness.